My ultimate goal in photography is to shoot ad campaigns and portraits, all related to sports.The fact that I played sports all my life has a big influence on that, I love the environment and want to stay in it.It’s really hard to break in to the advertising market for sports images, and I just discovered that target marketing is essential. I have  done campaigns where I sent the same email to few hundred different companies, at the same time, and the response was very minimal. Couple of months ago I decided to target the companies I want to shoot for and send them images they want to see and potentially use.Since I have shot several different MMA fighter I targeted a hand full of companies that sponsor the sport and sent each of them a custom email.The response was great, almost all emails got a reply and I just finished a campaign for one of these companies. This is the picture I sent to the company that end up hiring me:I had this picture from a previous shoot, and for my luck the athlete had the targeted company’s logo on his gear, so when I sent the email the reply was almost instant, couple phone calls later I was shooting a campaign for them.Photos of the campaign coming out soon, stay posted.